Roar approached Beach to redefine their identity in a way that celebrated their roster of illustrators while positioning the agency as a future-facing facilitator of illustration. Collaborating closely with the Roar team, Beach developed a bold and flexible brand system and designed a seamless website that integrated the new assets while showcasing the illustrators’ work front and centre. The outcome is a distinctive identity and digital platform that elevates Roar’s talent and reinforces their role as a progressive leader in the illustration industry.