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Tyme: Not your average plant-based brand identity
Brand Identity, Packaging, Art Direction, Product Photography, Food Photography, Digital Design, Illustration, Tone of Voice
What if a health food offering could harness the vibrant intensity and pace of a streetwear brand? Beach designed a bright pink fashion and sport inspired identity for TYME to set them apart from the leafy green competition.

There are a lot of bad lunch choices for busy people in the city, so a unique use of colour was needed to make people stop and think about what they eat. TYME delivers weekly plant-based meal kits in their eye-catching packaging, providing all the nutrition Londoners need to get through the day.
Photography by Perry Graham