Beach partnered with the with the wonderful team at SJW to craft a brand radiating timeless elegance. Drawing on decades of expertise as perruquiers. The new identity showcases the artistry and craftsmanship behind their bespoke wigs for film, television, and West End & Broadway theatrical productions worldwide. A distinctive emblem, inspired by a lock of hair, encapsulates the brand’s commitment to detail. The result is a sophisticated, memorable presence in London’s production industry, harmonising heritage with an elevated experience.