Beach partnered with the team to craft a brand that radiates timeless elegance. Drawing on decades of expertise in wig making and design, the new identity showcases the artistry and craftsmanship behind their custom-made wigs for film, television, and West End & Broadway theatrical productions worldwide. A distinctive emblem, inspired by a lock of hair, captures the brand’s commitment to detail. The result is a sophisticated and distinctive presence in London’s production industry, harmonising heritage with an elevated experience.