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Propercorn: Crafted design and illustration that elevated a snack brand to new highs
Brand Identity, Packaging, Illustration, Campaign Activation
Beach worked in collaboration with the wonderful team at Propercorn to redesign their brand identity. The brief was to reimagine and update the existing look and feel; to direct Propercorn into becoming more of a lifestyle, pattern lead brand. We redesigned all typography, pack illustrations and illustrated a new stacked logo for better visibility on shelf.
Photography, event design & art direction by Jess Bonham & Anna Lomax