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Point One
Brand Identity Development, Digital Design
Point One turns a fraction into a movement. Built to help fund the transition to clean energy, the initiative asks businesses to commit just 0.1% of revenue towards global projects. Beach created a brand identity and website inspired by the decimal point itself (of which the original word mark was designed by Natasha Zlobec); a small mark carrying a big idea. The result is a simple, optimistic brand designed to show how the smallest contributions can add up to meaningful change.
Illustration by Rozalina Burkova. Photoshoot by Steven Joyce and styling by Libby Silbermann
Web Developer by Marzee