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Chicken burger
Chiki-Chiki: Psychedelic brand identity and packaging design for out of this world fast food
Strategy, Brand Identity, Illustration, Tone of Voice, Packaging, Typography, Merchandise
Muncher is a collective of dark kitchens serving delicious food to 11 cities in Latin America. Each of their food offerings needs its own identity, including Chiki-Chiki: an in-your-face psychedelic chicken restaurant available in Colombia, Mexico and Peru.

After our initial design exploration, we identified a psychedelic theme with references to 60s/70s culture and design for an attention grabbing identity totally unique to take-away food.
Photography by Felipe Pizano